Success in the world of business is filled with highs and lows, but what does it take to build a business that is truly great, that could one-day become a unicorn?

Hosted by Kristofor Lawson this series dives deep into the heart of entrepreneurship, bringing you in-depth interviews with some of the world's greatest business minds, who have taken their idea from the back of a napkin to the global stage.

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Latest episode

Learning to Think Big with GO1's Vu Tran

Providing access to training is an important part of running a successful business, but keeping track of all the learning platforms can be challenging. Vu Tran is the Chief Growth Officer, and co-founder of GO1, an online learning platform that helps businesses provide training to their staff, from a range of sources, with one simple monthly subscription.

The host

Kristofor Lawson

Kristofor is the founder of Lawson Media, and an accomplished journalist. As host of the award-winning podcast Moonshot - Kristofor has covered startups working in everything from artificial intelligence, to jetpacks, and even 3D printed food.

He has experience in senior editorial and digital positions at some of Australia’s largest media organisations including the Australian Broadcasting Corporation, SBS, News Corp Australia, and Network Ten.

  • Awarded two innovation grants from the Walkley Foundation for Journalism.
  • Finalist at the 2017 Melbourne Press Club Quill Awards.
  • Highly Commended for Consumer Tech Journalism at 2018 ACS IT Journalism Awards.

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Other episodes

Finding Your Mission with Steve Bevington, MD of Community Housing Ltd

Unlike a traditional startup, a non-profit enterprise is there for a bigger reason. You have a mission that you stand behind, and all the revenue made goes back into fulfilling that mission. Steve Bevington is the Managing Director of Community Housing Limited, a non-profit enterprise which provides affordable housing for low-income families around the world.

Fixing Files with Qwilr Co-Founder Mark Tanner

Business often involves making proposals and sending documents. Those come in the form of a PDF, maybe even a powerpoint, that you copy, change what you need for each client, and send again. It’s a process that can be difficult to manage and it’s not all that impressive. But today's founder helped build a system to change that. Mark Tanner is the Co-Founder and Chief Operating Officer of Qwilr an online platform that allows you to easily create the documents you need, and send them on to your clients.

Going Live with Finder CEO Fred Schebesta

Finding the right credit card, or home loan, even the right mobile or internet plan can be a painstaking process. It usually involves looking up a bunch of different providers, getting quotes, looking for online reviews, or asking people you know for recommendations before you’re then ready to make a decision. Fred Schebesta is the CEO and Co-Founder of Finder, an online service that allows you to compare products, get expert advice, and make great decisions.

Building a Better Internet with Cloudflare's Michelle Zatlyn

Cloudflare is on a mission to help build a better internet. The company helps 26 Million websites prevent denial of service attacks, and speed up their pages, to give users a better experience. Michelle Zatlyn is the Co-Founder and Chief Operating Officer of Cloudflare and in this episode shares her learnings from building a global business that has a market cap of $6.5 Billion.

Scaling Video with Mike Pritchett, CEO of Shootsta

Video production has traditionally required significant investment to be done well. However high-quality cameras have become afordable, and social media are requiring regular video content for brands to stay relevant. So how do you produce more video, at a lower price, while maintaining quality? Mike Pritchett is the CEO and co-founder of Shootsta, a global company that set out to solve that problem and in doing so rewrote the rules.

Democratising Design with Canva Co-founder Cameron Adams

Design is the backbone of any good digital business, but in the past you needed to know someone with the artistic skills to realise your vision. But with the push to democratise technology it was only inevitable that design would soon become more accessible. In this episode, Cameron Adams the co-founder and Chief Product Officer of Canva, shares the story of how democratising design created one of Australia's largest tech unicorns.

Bootstrapped with Linktree founders Alex and Anthony Zaccaria

Every Instagram profile suffers from a major flaw, you can only add one link for the entire profile. This problem has forced influencers to constantly tell their audience to check the 'link in bio'. It’s clunky and a frustration that Alex and Anthony Zaccaria wanted to solve. The brothers came up with a solution called Linktree and within just a few years have grown it organically to almost four million users.

Culture Matters with Didier Elzinga, CEO of Culture Amp

Culture is everything. A great company culture can attract the best staff to come and work for you, and likewise a bad culture can tank your chances of success. So how do you keep tabs on culture when growing your company? Didier Elzinga is the CEO and Founder of Culture Amp - a platform that allows businesses to measure their culture and use that data to improve the experience for their staff. In this episode Didier shares the story of how he went from making movies to running a global company valued at more than a billion dollars.

⛑ Finding Traction with Luke Anear, CEO of SafetyCulture

No matter what kind of business you run sooner or later you’ll find yourself having one of those seemingly boring conversations around safety. It may seem boring but having processes around safety is vital for the health and wellbeing of staff, and getting those processes wrong can be costly. Luke Anear is the founder and CEO of SafetyCulture, a company which is helping businesses manage their safety and compliance. In this episode Luke shares the story of how he went from private investigator, to the CEO of a global company valued at more than $440 million.

🧨 Handling Explosive Growth with Lucy Liu, Co-Founder of Airwallex

We live in a global market. It’s no longer good enough for startups to just focus on their local consumers - we have to think globally if we ever want to hit our market potential. And in the process of thinking global you might find yourself needing to send payments around the world. But for a long time those payments might have been made through bank transfer, or even cheque. The problem with these systems is the fees. But there are companies out there trying to solve this problem, and one of those providers is Airwallex - a company making it easier for businesses to process international payments.

Lucy Liu is the Co-Founder and COO of Airwallex and shares the story of how Airwallex has managed explosive growth to go from idea to billion dollar company in just three and a bit years.

✏️Designing A Marketplace with Collis Ta'eed, CEO of Envato

If you’re a creative person and you’re looking to build a website, find some art for your project, or music to use in a multimedia production - chances are you’ve found yourself looking for templates or small pieces of pre-made works you can use. And in your journey you’ve likely come across a marketplace like ThemeForrest, AudioJungle, or Graphic River and the company behind those marketplaces is Envato. Collis Ta'eed is the CEO and co-founder of Envato and in this episode shares the story of how Envato bootstrapped their way to global success.

🤝 Why Every Founder Needs A Mentor with Lucy Lloyd, CEO of Mentorloop

When you’re working on any new enterprise, starting a new career, or looking to move up in the world, you might find yourself wondering where you can go to get advice from people who have been there before. Sure, you could start surfing around online and you may come across some great self-help content… but in many situations what you might actually need is a mentor. Someone who can guide you as you go on your journey and provide that much needed advice. Lucy Lloyd is the CEO and Co-Founder of Mentorloop - and in this episode shares the story of Mentorloop and her tips for finding a great mentor.

🧬 Finding The Next Einstein with Daniel Gross, Founder of Pioneer

When you think about the individuals who really shaped humanity over the past few centuries - your mind probably wanders to people like Albert Einstein, Picasso, Henry Ford, or Steve Jobs. These are the people who dared to dream about the future, to create masterpieces of art, or to invent new technologies. But what makes someone successful? Is it just that they had great talent or is it partly the circumstances they found themselves in?

Pioneer is on a mission to help discover people with the potential to become great innovators and give them the resources they need to be successful. Daniel Gross is the founder of Pioneer and previously was a partner at Y Combinator and a former Director at Apple. In this episode, Daniel shares the story…

🍇 The Road To Vino with Justin Dry, CEO of Vinomofo

Almost every industry has experienced some disruption thanks to digital technology, and it's the same thing when it comes to wine. Vinomofo is a wine delivery service that has taken the global wine industry by storm with their no BS approach to what was always seen as a pretty snobby industry.

Justin Dry is the CEO and Co-Founder of Vinomofo and shares the rocky story behind one of Australia's fastest growing startups.

🌴 Building An Oasis for Creativity with Grant Petty, CEO of Blackmagic Design

When you think about everything that goes into making a big blockbuster movie, you have the director, the actors, the crew, the lighting, the sets, and the cameras. And once you get everything on film you want to make it look and sound good. That’s where you might turn to Blackmagic Design, a company known for making incredible equipment and software used on the majority of Hollywood blockbusters. Grant Petty is the Founder and CEO of Blackmagic Design and shares the story of how the company became a giant by building an oasis for creativity.

🎵Soundtracking The Internet with Oscar Höglund, Co-Founder and CEO of Epidemic Sound 🎧

Sweden has become a powerhouse in digital music, and one of the companies leading the charge is Epidemic Sound. The company has quickly become the go-to source for creators looking to find music, with many YouTubers turning to their service to avoid the hassle of licensing.

In this episode, CEO and Co-Founder Oscar Höglund shares the story of Epidemic Sound and their goal for creating a soundtrack for the internet era.

Introducing Building A Unicorn

90 per cent of startups fail, but what does it take to build a business that succeeds? That defies all expectations? That could one-day become what investors call a unicorn? Hosted by Kristofor Lawson this series dives into the heart of entrepreneurship, bringing you in-depth interviews with some of the world's greatest business minds. Everyone in this series is a founder, there from the start when their idea was written on the back of a napkin and are now at the helm of a global company.

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